Press

For press and media inquiries, please email: info@creativeclasscollective.org

To find out more, view our press release. Thank you!

How Intertrend and CSULB students are giving Long Beach’s DoLy’s Delectables resources to move into the future

January 12, 2026

Written byBrian Addison at LongBeachize

A reimagining of the DoLy's Delectables space in DTLB by CSULB students Lauren Gentili, Julia Swann, and Evelyn Yoshida.

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Before we can get into how marketing firm Intertrend and Cal State Long Beach interior design students came together to help move a much-loved DTLB bakery into the future, we have to look at a moment that many people who have long been a part of a neighborhood have experienced.

Intertrend Communications CEO Julia Huang had one pondering question while staring across Broadway from her business toward the underrated DTLB gem that is DoLy’s Bakery. She used to go there all the time to pick up a croissant and coffee. Then, it hit her: She would constantly find herself at Recreational Coffee instead.

DoLy’s Delectables—while serving some of the city’s best pastries—has long been in need of some updating. Photos by Brian Addison.

“I thought about it and then it hit: Recreational was more contemporary, more welcoming,” Julia honestly said. “I even returned back to DoLy’s, thinking their coffee wasn’t that good; I was proven wrong: it’s a good cup of coffee. But the space just feels dated and unappealing. That’s when I selfishly thought: ‘I want DoLy’s to be a better space for me—and then, just maybe, it can bring a new generation of people in for them.'”

How Intertrend and CSULB students worked to reimagine DoLy’s

Intertrend’s team—led by Chief Operating Officer Wade Guang and Chief Investment Strategy Officer Tanya Raukko—approached two interior designers at CSULB. Tenured professor and LAVA Design Studio owner Eduardo Perez and full-time lecturer Britt Griffith took their BFA classes and tasked them with one major endeavor: re-think DoLy’s not just for its future, but for a reflection of its quality and worth.

Courtesy of Intertrend Communications.

First, some probono work from Intertrend, where their Microsoft Publisher 97-like logo gave way for a hyper clean, homey vibe where “everyday deliciousness is conveyed through a hand-drawn style, reflective of DoLy’s warmth and sense of companionship,” Tanya said. Then, the work from the students.

On one hand, students were tasked with a “feasible design”—that is, a design that could likely be achieved by the DoLy’s owners through some investment of their own, along with some hopeful grants and support from outside resources. Second, more elaborate dream designs were the second task, allowing students to show DoLy’s what was possible in the very space they’ve occupied for over 15 years.

A reimagining of the DoLy’s Delectables space in DTLB by CSULB students Lauren Gentili, Julia Swann, and Evelyn Yoshida.

A look into the two final, proposed designs…

Mid-term assessements were led by the Intertrend team, leading to the final choosing of two projects at the end of the Fall semester.

First, CSULB students Lauren Gentili, Julia Swann, and Evelyn Yoshida from Eduardo’s class went in for a grayish-blues-meets-earthtones vibe that mixes stone and woods with repetitive, straight lines.

“Repetition reflects the rhythm of structure and routine,” the team shared. “The repeated lines, materials, and forms create a sense of harmony and order within the industrial space. Layers then reveal depth within simplicity. The combination of cool blues and warm browns adds texture and subtle complexity, bringing warmth and authenticity to the minimalist design. Juxtaposition highlights the balance between raw and refined. The contrast of warmth and coolness, softness and structure, creates quiet tension and visual interest throughout the space.”

The proposed ‘feasible’ design from CSULB An Kida, Erika Linares, and Waranton Phochatkaew for DoLy’s Delectables.

Secondly, Britt’s winning students—An Kida, Erika Linares, and Waranton Phochatkaew—opted for natural woods with pops of bright yellow and playful if not outright witty design elements that showcase the whimsical side of baking.

“We wanted the space to wake people up,” the second team said. “As soon as customers step into the space, their brains should switch on… We wanted the space to reflect this concept through transformation, flow, and addition. Similar to how our brains function when we are tired—our thoughts are scattered and slow, like messy waves… We want to quicken this transformation of tiredness to alertness by enhancing the flow of grab-and-go movement. This is important because time is valuable: some people might need to catch the metro, while students might be running late to class. By improving the flow of navigation within space, we hope DoLy’s can truly become everyone’s pick-me-upper.”

Activation of spaces—like this use of the former Acres of Books space at ONNI East Village—will be a part of LA Design Festival 2025. Courtesy of Studio One Eleven.

What does this mean for the future?

A five-year partnership-meets-scholarship—and hopes that the DTLB Design District will use its cultural leverage for community betterment.

“Intertrend has a five-year partnership with CSULB that is built on a shared vision of enhancing Long Beach’s business community for present and future generations,” Tanya said. “By leveraging each organization’s strengths, CSULB and Intertend will work collaboratively to amplify their shared vision. The partnership will focus on creating and supporting architecture, while implementing practical, creative design plans and solutions that local Long Beach businesses can use. Two student team scholarships—for $1500 each—will be part of an annual contest.”

DTLB Art + Design Walk returns July 26. Courtesy of Downtown Long Beach Alliance.

On top of this, it amplifies the use and direction of the DTLB Design District.

The Design District has become a living blueprint for what happens when creativity is treated as infrastructure rather than ornament. Here, architecture studios, creative firms, artists, adaptive-reuse warehouses, small manufacturers, galleries, and community events coexist within the same ecosystem. It represents a shift away from the idea that culture is something imported or confined to nightlife blocks—and toward a model where design, art, and local entrepreneurship are everyday, street-level forces shaping how the city grows. In a place long defined by port commerce and pass-through traffic, the district signals a different future: one rooted in local talent, collaborative energy, and the belief that thoughtful design can be both economically catalytic and deeply human in scale.

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DoLy’s famed blueberry pinwheel, a staple since the space opened. Photo by Brian Addison.

DoLy’s has been around DTLB for nearly two decades—and is one of the few bakeries in the neighborhood.

With Colonial Bakery shuttering back in July of 2025, 5th Ave. sticking to solely bagels, and coffeeshops importing their baked goods, DoLy’s Delectables is the sole coffee joint dedicated to making its own baked goods. The concept? It has been around since 2007—nearing its 20th birthday—while the store formally opened in 2010.

Tucked into the ground floor of an office building on Broadway just off Long Beach Boulevard. Open early each morning, the shop is known for its scratch-made pastries—croissants, muffins, tarts, and other baked goods—that are ready by the time doors open at 6AM. Behind the scenes, co-owner and baker Son Ly begins his days well before sunrise, maintaining a daily rhythm that has defined the bakery since it opened.

A turkey sandwich from DoLy’s Delectables. Photo by Brian Addison.

The bakery takes its name from its owners, Son Ly and Julie Do, who combined their last names to create DoLy’s. (And it’s not pronounced “Dah-lees” but “Doh-lees.”) The couple opened the shop after Ly pivoted careers following the 2008 housing market crash, leaving real estate to pursue formal culinary training and later apprenticing under a French pastry chef in Santa Monica. With limited experience, no local roots in Long Beach at the time, and just the two of them running daily operations, DoLy’s began as a leap of faith, built on long hours and consistency.

Now more than 15 years in, DoLy’s Delectables has built a loyal following of regulars and a reputation for quality that reaches beyond the neighborhood. The shop is supported by a longtime staff and continues to operate with the same hands-on approach that defined its early years. Even today, Ly remains deeply involved in daily production, arriving before dawn to prepare the pastries that have made DoLy’s a staple of Downtown Long Beach’s morning routine.

DoLy’s delectables is located at 245 E. Broadway.

Brian Addison
http://www.longbeachize.com

Brian Addison has been a writer, editor, and photographer for more than 15 years, covering everything from food and culture to transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 30 nominations and three additional wins. In 2019, he was awarded the Food/Culture Critic of the Year across any platform at the National Arts & Entertainment Journalism Awards. He has since been nominated in that category every year since, joining fellow food writers from the Los Angeles Times, the New York Times, Eater, the Orange County Register, and more.


Creative Class Collective and the GRAMMY Museum® Reveal New Selena Mural by Artist Mister Toledo


Installation completed by the local Mexican-American muralist celebrates upcoming exhibit opening Jan. 15, 2026

Photos HERE

LOS ANGELES--(BUSINESS WIRE)--Creative Class Collective, in partnership with the GRAMMY Museum®, has unveiled a new mural honoring the life and legacy of global music icon Selena. Painted by Long Beach-based Mexican-American artist Mister Toledo, the mural takes a prominent place on the Museum’s exterior in downtown Los Angeles and celebrates the upcoming exhibition Selena: From Texas to the World, opening Jan. 15, 2026.

Inspired by classic movie poster artwork, the mural captures defining moments from Selena’s life and career, including scenes from her music videos, her GRAMMY® Award win, and her trailblazing fashion.

“Being invited to spotlight someone who had such a significant impact on the Latino community is life-changing,” said artist Daniel Toledo, known professionally as “Mister Toledo.” “I grew up listening to Selena with my family and if I had to pick just one song, I would say ‘Como La Flor’ is my favorite. Hearing that the Quintanilla family approved of my work and knowing it will be featured in front of the iconic GRAMMY museum is a defining moment for me as an artist.”

Commissioned collaboratively by the GRAMMY Museum and Creative Class Collective, a Long Beach-based nonprofit dedicated to empowering creators through experience and community—the mural represents both organizations’ commitment to celebrating cultural legacy while uplifting local artists. Creative Class Collective led the curation and artist selection, tapping Mister Toledo for his deeply personal style, Los Angeles community ties, and passion for storytelling through public art.

“Creative Class Collective has demonstrated through their annual Long Beach Walls x Art Renzei event how art can tell powerful stories and bring entire communities together. Their ability to curate artists who create meaningful, public-facing work is exactly why we wanted to collaborate with them,” said Jasen Emmons, Chief Curator & VP of Curatorial Affairs, GRAMMY Museum. “Working with Creative Class Collective and Mister Toledo to create this Selena mural allows us to honor her with the vibrancy, beauty, and cultural pride she embodied.”

Blair Cohn, Executive Director of Creative Class Collective, added, “This project reinforces what we see every day in Long Beach—incredible artists whose work deserves to be experienced far beyond our city. Being part of a mural that brings Long Beach to the world through Mister Toledo’s talent is exactly the kind of cultural exchange Creative Class Collective is proud to champion.”

The mural is viewable now to visitors of the L.A. Live entertainment complex and any passersby along the 800 block of W. Olympic Blvd. For exhibit tickets and more information, please visit here.

Photos of the mural and Mister Toledo can be found HERE.

ABOUT THE ARTIST: MISTER TOLEDO

Daniel “Mister Toledo” is a Mexican Southern Californian artist whose work spans multiple mediums and is rooted in personal narrative, emotion, and identity. Before pursuing art full-time, Daniel spent eight years as a graphic artist for apparel brands including No Fear, Trinity Products, and Wattie Ink. A graduate of Coleman University with an Associate’s degree in Graphic Design, he credits his family for inspiring his creative journey.

Through volunteer work with Backfence Society, a nonprofit arts organization, Daniel championed public art and murals across North San Diego. Based in Long Beach, he continues to evolve his practice, exploring the complexities of human experience through vibrant, emotional visual storytelling. His collaborative work with Artchemist strengthened his commitment to partnership, community, and staying grounded as his artistic career expands.

ABOUT CREATIVE CLASS COLLECTIVE

Creative Class Collective is a Long Beach–based nonprofit dedicated to empowering creators through experience and community. Guided by its mission to uplift emerging talent and expand pathways for creative expression, CCC works at the intersection of arts, culture, and community development. Its vision centers on cultivating a vibrant creative economy—championing artist growth, fostering cultural vitality, and enriching communities through creativity. Through year-round programs, public art initiatives, youth storytelling platforms, and cross-sector collaborations, CCC builds spaces where artists and communities can create, connect, and thrive. To learn more, visit creativeclasscollective.org

ABOUT THE GRAMMY MUSEUM

The GRAMMY Museum is a nonprofit organization dedicated to celebrating and exploring music from yesterday and today to inspire the music of tomorrow through exhibits, education, grants, preservation initiatives, and public programming. Paying tribute to our collective musical heritage, the Museum values and celebrates the dynamic connection in people’s diverse backgrounds and music’s many genres, telling stories that inspire us, and creative expression that leads change in our industry.

For more information, visit www.grammymuseum.org, “like” the GRAMMY Museum on Facebook, and follow @GRAMMYMuseum on Instagram and TikTok.

Contacts

Andrew Meehan
President
Meehan Business Advisers for Creative Class Collective
(949) 285-0759
ameehan@meehanba.com

Jasmine Lywen-Dill
Sr. Director of Communications
GRAMMY Museum
(213) 725-5703
jlywen-dill@grammymuseum.org


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Southern California’s Most Diverse City Will Host the Third of 10 Community Festivals This Summer in Honor of the Getty’s 25th-Anniversary Celebration

LONG BEACH, Calif. May 17, 2022 – The Long Beach Creative Coalition is thrilled to announce the Getty 25 Celebrates Long Beach on Saturday, June 4 and Sunday, June 5, at Houghton Park from 11 a.m. - 6 p.m. Organized in partnership with The J. Paul Getty Trust, Community Arts Resources (CARS), and the Long Beach Creative Coalition, the festival will feature diverse artists from throughout the city, shining a light on local talent with an emphasis on North Long Beach, where the festival will take place.

Headliners Dengue Fever and Seafood Sam will perform with an array of talent, including Grammy-winning guitarist J.Mo the Great, Brainstory, JD Dance Company, Modern Apsara Dance, as well as a procession by the Jordan High School Marching Band, and more. Activations will take place throughout the weekend, from artmaking workshops by the Museum of Latin American Art and Centro CHA, to live art demonstrations by Inspired LBC, site-specific art installations by Long Beach Art Museum of Art and Rancho Los Cerritos, as well as composting workshops, African drumming, and skate demos in one of Long Beach’s most iconic bowls. Food and drinks will be available for purchase from a variety of local food trucks, including Belly Bombz, Mikhuna Authentic Peruvian, and Birrieria Michi, to name a few.

According to Griselda Suarez, Arts Council for Long Beach Executive Director and Getty 25 Celebrates Long Beach Advisory Member, “The festival will showcase the vibrance and diversity that Long Beach has to offer. It's a fiesta, a backyard barbecue, and the coolest arts school all happening at Houghton Park for everyone to enjoy.”

The festival is being held in celebration of the 25th anniversary of the Getty Center. In conjunction with various community partners, the 10-part series of free outdoor art festivals will occur in neighborhoods across Los Angeles County from May through August. The Long Beach festival is the third in the series and is intended to focus on community building and celebrating cultural diversity post-COVID. The festival is produced by CARS in collaboration with Long Beach Creative Coalition members Studio One Eleven, Intertrend, and Creative Class Collective, and will be a unique reflection of Long Beach.

According to Julia Huang, Founder and CEO of Intertrend, one of the Coalition members, "Our organization has always been committed to bringing diversity and richness to the Long Beach cultural landscape. Partnering with various nonprofit and community organizations, we are excited to celebrate Getty Center’s 25th Anniversary with all of Long Beach this summer.”

Beyond celebrating the richness of the Long Beach Creative community, the Getty will offer an immersive digital experience of Getty Museum collections, and more. North Long Beach resident and Neighborhood Alliance member Jeff Rowe calls the festival, “an unprecedented opportunity to bring world-class art to our area. It will engage and inspire us all and encourage students to strive for greatness and imagine themselves creating masterful work.”

In addition to Getty-inspired art programming, the festival will feature an Artist’s Alley with immersive outdoor exhibitions and live art demonstrations by celebrated Long Beach-based artists and institutions. Rancho Los Cerritos Curator, Carlos Ortega has organized the exhibition, Roots in Long Beach: Concepts of Home, which will propose alternative views of ‘Home’ by local communities, challenging the typical, established societal views. The artwork by a culturally diverse group of local Long Beach artists signifies themes of identity, displacement, family values, and what it means to be a member of an underrepresented community. In addition, Long Beach Museum of Art will present an installation by artist Daniela Soberman that will comprise a large-scale structure of interlocking pieces, symbolizing the diverse people and cultures of Long Beach and how they can come together to support one another. Continuing on that theme, artist, healer, and poet Shelley Bruce will hold a community-based workshop as part of The Arts Council for Long Beach’s Ongoing Conversations series, that will invite community members to share their joys and concerns with the goal of providing the diverse perspectives and critical concerns of folks living in this community.

According to Long Beach Creative Coalition member and co-producer, Sinead Finnerty-Pyne, who represents Studio One Eleven, “The intention of this festival is to celebrate Long Beach by meeting people where they live. It’s been about relationship building, collaboration, and most importantly, making sure that the community has been heard. It’s essential that the festival be created for and by the community itself.”

The Coalition invited some of Long Beach's leading grassroots and institutional organizations to join them in the planning process. Advisory Members include; Arts Council for Long Beach, Centro CHA, Museum of Latin American Art (MoLAA), Uptown Business Improvement District, The African American Cultural Center of Long Beach, United Cambodian Community, Rancho Los Cerritos, Council of Business Associations, Long Beach Center for Economic Inclusion, Long Beach Unified School District, Carolyn Campagna Kleefeld Contemporary Art Gallery at CSULB, Senay Kenfe (Eddies Liquor), The LGBTQ Center Long Beach, Pacific Island Ethnic Art Museum (PIEAM), Long Beach Museum of Art (LBMA), and Long Beach City College.

These organizations, in addition to many other local stakeholders and local artisans, will be present at the festival. According to Tasha Hunter, Executive Director of the Uptown Business Improvement District and Advisory Member, “This Festival is a great way to kick off the season of summer celebrations in Houghton Park. After all our world has endured over the past couple of years, this is an amazing opportunity to highlight the beauty and talents of our city’s diversity and creativity with the world-renowned Getty. This will be historic!”

 

The Getty 25 Celebrates Long Beach will be located at Houghton Park - 6301 Myrtle Ave Long Beach, CA. 90805. This event is free and open to the public. No reservations are required. For more information about this event, please visit www.gettylongbeachfestival.com

  

About Long Beach Creative Coalition
The Long Beach Creative Coalition is a partnership of members of the Long Beach creative community forged by Studio One Eleven, Intertrend, and Creative Class Collective. As cultural stakeholders in the Long Beach creative community, they believe that arts and culture must be accessible for all to create better community outcomes. Through active civic engagement, they seek to improve the social, environmental, and economic life of our city and provide spaces that encourage creativity through collaboration.

About The Getty
Getty is a leading global arts organization committed to the exhibition, conservation, and understanding of the world’s artistic and cultural heritage. The Getty Center opened in 1997 to house the free Getty Museum and all of the Trust programs. The Getty Foundation, Getty Conservation Institute, Getty Museum and Getty Research Institute are all dedicated to the greater understanding of the relationships between the world’s many cultures. Getty’s support of local communities includes the Getty Marrow Undergraduate Internship program, which funds over 100 paid summer internships at LA museums and arts nonprofits; the LA Arts Recovery Fund, a coalition initiated by Getty to assist the entire arts sector in post-pandemic recovery; the Los Angeles African American Places archive project with the City of Los Angeles’ Office of Historic Resources; educational outreach that brings more than 150,000 schoolchildren from Title IX schools to Getty Museums; and Pacific Standard Time grants for thematically linked exhibitions and public programs at venues throughout Southern California.

About Community Arts Resources (CARS)
Community Arts Resources (CARS) Founded in 1989, Community Arts Resources (CARS) is a trail-blazing company that creates participatory events as well as long-term placemaking in diverse communities. CARS has played key roles in planning, executing, and launching landmark LA institutions including CicLAvia, Grand Performances, Grand Park, Chinatown Summer Nights, the Santa Monica Festival, GLOW, Yiddishkayt, and Go Little Tokyo. Dubbed by the New York Times as “Los Angeles’ preeminent festival producer,” CARS’ work is built upon the principles of collaboration, exploration and celebration. CARS has worked with Getty since 1991 including the production of the opening community celebrations for the Getty Center in 1997 as well as 100 family festivals since then.

Community Arts Resources’ co-founders, Aaron Paley and Katie Bergin, have worked together in the culture and arts scene of Los Angeles since 1982. They played key roles in the seminal Festival of Masks at the Craft and Folk Art Museum, a festival that pioneered multicultural programming, reclaiming public spaces and cultivating awareness of local stories. Out of this history, CARS solidified its ethos of championing cultural connections, creative resources, respect for artists, and utilizing the arts and civic engagement to bring communities together.

Press

For press and media inquiries, please email: info@creativeclasscollective.org

To find out more, view our press release. Thank you!


Weeklong Art Spectacle runs July 20-26 2025: Celebrate Art, Culture and Community at Long Beach Walls and Art Renzei 2025. Learn more


Nineteen Artists Featured in 2023 Edition of Long Beach Walls and Art Renzei Festival From Aug. 14-19

Annual, free, week-long festival of interactive outdoor installations brings art and culture to public spaces, beautifying the city, and fostering community connection

Images left to right: Among the 19 artists featured are pop art lowbrow artist SUPERWAXX, contemporary artist Lauren YS, artist and muralist Dina Saadi, and graffiti artist Royyal Dog.


LONG BEACH, Calif. – July 26, 2023 – The city will once again be filled with art and music as notable international and local artists come together to create murals and other forms of art and music during the Long Beach Walls and Art Renzei Festival, Aug. 14 - 19. This year’s festival, themed, “Follow Your Bliss,” promises to take visitors on a unique journey of outdoor installations and interactive events that encourage self-reflection and exploration of one's passion and joy. Festivalgoers can enjoy 24/7 viewing of the mural art, participate in mural bike tours, enjoy an exhibition by Open Gallery featuring over 30 past and present Long Beach Walls artists, attend artist talks, and much more.

Julia Huang, founder and CEO of Long Beach-based creative agency Intertrend Communications, supporter of lead organizer of the initiative, Creative Class Collective, said, “Long Beach Walls and Art Renzei bring together a diverse group of talented artists, muralists and creators from all over the world who share the goal of promoting culture and fostering connections. We are honored that it has become one of the most anticipated cultural art event of the summer in Long Beach that gets better each year.”

For young artists, who are just beginning to leave their unique imprint in the art world, the festival represents both an opportunity to showcase their work, but also to be inspired by the creative expression of others. “My mission as an artist has always been to use my talents and passion for art to give back and be of service to the global community. Long Beach Walls allows me to fulfill that mission by creating a public artwork that is aimed at uplifting and inspiring the viewers who connect with my work,” said Los Angeles-based artist SUPERWAXX. 


This year more than 600 artists applied to be one of the 19  featured festival artists. The Long Beach Walls worldwide committee reviewed each application and selected a diverse group of local, national and international artists. This year’s lineup will include works from leading artists Dina Saadi, Roshi, Jack Soren, Ryan Griffin, Jason Keam, Stevie Shao, Shar Tui’Asoa, SUPERWAXX, Mister Toledo, Nevermade, Royal Dog, Jess Weymouth, James Shen, Lauren YS, Leho, Crystal Wagner, Jennifer Tran, Balloonski, and Olivia Steele.


The curated journey of self-reflection and exploration of passion and joy is Long Beach's only week-long outdoor art festival. Since 2015, more than 100 murals in over 40 square miles of Long Beach have been created, producing a unique walkable and bikeable public art experience. Each artist has the freedom to create large format works of art displayed throughout Long Beach, set against the backdrop of beautiful parks and ocean vistas, including art installations along Ocean Blvd., Lincoln Park and the Psychic Temple as well as murals located at Renaissance High School, libraries and restaurants. 

Cassandra Leeman, executive director of Creative Class Collective, recognizes the joint effort of many different groups whose support makes this event possible, adding, “We wish to thank our fantastic partners the City of Long Beach, Long Beach Convention & Visitors Bureau, The Port of Long Beach, Downtown Long Beach Alliance, Worldwide Walls, Monster Energy, XLarge, Long Beach Airport, Montana Cans, Dunn Edwards and many other community partners for helping make the event possible.”


For more information on Long Beach Walls and Art Renzei, please visit www.longbeachwalls.com and www.artrenzei.com.


LONG BEACH WALLS & ART RENZEI 2023 

  • For event locations and planning information, please visit www.artrenzei.com/passport.

  • Monday, August 14 – Saturday, August 19, 2023: International Mural Festival open; active mural painting and activities with event partners every day between 9-6 p.m.

  • Saturday, August 19: Closing celebration at North Promenade from 6 p.m. to 10 p.m.

  • All activities are free to the public and open to all ages.


For high-res images, please click here.


About Long Beach Walls: Long Beach Walls is a week-long, city-wide event and is part of the globally recognized Worldwide Walls series of street art events, which since 2010 has brought murals to public spaces in cities like Honolulu, Seoul, Washington DC, Taipei, and Tokyo Learn more at longbeachwalls.com and @longbeach_walls.

About Art Renzei: Art Renzei is a self-guided outdoor sculpture exhibition, which blurs the line between natural and man-made realities by highlighting ethereal backdrops with contemporary installations. Art Renzei invites you to go out and see the world differently! Learn more at artrenzei.com and @artrenzei.


About Intertrend Communications: Intertrend is a multicultural creative agency that understands the intersection of cultures, emerging trends, and the interaction between brands and consumers. With a passionate team of over 70 professionals, Intertrend creates deeply resonant and exceptional consumer experiences. Founded 30 years ago and based in Long Beach, Calif. and Plano, Texas, the agency has worked with leading automotive, financial services, retail, entertainment, pharmaceutical, and telecom brands. Intertrend also houses a family of entrepreneurial brand units that build to its core expertise across digital, content and experiential, including The Art of Bloom, Creative Class Collective, Imprint Culture Lab, Imprint Venture Lab, Long Beach Walls, Make Noise Today, Couriers of Hope, Unexpected Connections, Architecture for Dogs, and The Psychic Temple. Interpreters and interrupters, interdisciplinary and international, Intertrend is where culture and content meet. Learn more at intertrend.com


About Creative Class Collective:  Creative Class Collective is a 501(c)3 supported by Intertrend Communications to foster innovative ideas in the arts and culture realm with the goal of elevating the community and increasing economic viability for creative individuals. Creative Class Collective makes spaces for collaboration, with the belief that connection fuels creation. Learn more at creativeclasscollective.org.

Media Contact

Andrew Meehan

Meehan Business Advisers for Creative Class Collective

(949) 285-0759

ameehan@meehanba.com


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Southern California’s Most Diverse City Will Host the Third of 10 Community Festivals This Summer in Honor of the Getty’s 25th-Anniversary Celebration

LONG BEACH, Calif. May 17, 2022 – The Long Beach Creative Coalition is thrilled to announce the Getty 25 Celebrates Long Beach on Saturday, June 4 and Sunday, June 5, at Houghton Park from 11 a.m. - 6 p.m. Organized in partnership with The J. Paul Getty Trust, Community Arts Resources (CARS), and the Long Beach Creative Coalition, the festival will feature diverse artists from throughout the city, shining a light on local talent with an emphasis on North Long Beach, where the festival will take place.

Headliners Dengue Fever and Seafood Sam will perform with an array of talent, including Grammy-winning guitarist J.Mo the Great, Brainstory, JD Dance Company, Modern Apsara Dance, as well as a procession by the Jordan High School Marching Band, and more. Activations will take place throughout the weekend, from artmaking workshops by the Museum of Latin American Art and Centro CHA, to live art demonstrations by Inspired LBC, site-specific art installations by Long Beach Art Museum of Art and Rancho Los Cerritos, as well as composting workshops, African drumming, and skate demos in one of Long Beach’s most iconic bowls. Food and drinks will be available for purchase from a variety of local food trucks, including Belly Bombz, Mikhuna Authentic Peruvian, and Birrieria Michi, to name a few.

According to Griselda Suarez, Arts Council for Long Beach Executive Director and Getty 25 Celebrates Long Beach Advisory Member, “The festival will showcase the vibrance and diversity that Long Beach has to offer. It's a fiesta, a backyard barbecue, and the coolest arts school all happening at Houghton Park for everyone to enjoy.”

The festival is being held in celebration of the 25th anniversary of the Getty Center. In conjunction with various community partners, the 10-part series of free outdoor art festivals will occur in neighborhoods across Los Angeles County from May through August. The Long Beach festival is the third in the series and is intended to focus on community building and celebrating cultural diversity post-COVID. The festival is produced by CARS in collaboration with Long Beach Creative Coalition members Studio One Eleven, Intertrend, and Creative Class Collective, and will be a unique reflection of Long Beach.

According to Julia Huang, Founder and CEO of Intertrend, one of the Coalition members, "Our organization has always been committed to bringing diversity and richness to the Long Beach cultural landscape. Partnering with various nonprofit and community organizations, we are excited to celebrate Getty Center’s 25th Anniversary with all of Long Beach this summer.”

Beyond celebrating the richness of the Long Beach Creative community, the Getty will offer an immersive digital experience of Getty Museum collections, and more. North Long Beach resident and Neighborhood Alliance member Jeff Rowe calls the festival, “an unprecedented opportunity to bring world-class art to our area. It will engage and inspire us all and encourage students to strive for greatness and imagine themselves creating masterful work.”

In addition to Getty-inspired art programming, the festival will feature an Artist’s Alley with immersive outdoor exhibitions and live art demonstrations by celebrated Long Beach-based artists and institutions. Rancho Los Cerritos Curator, Carlos Ortega has organized the exhibition, Roots in Long Beach: Concepts of Home, which will propose alternative views of ‘Home’ by local communities, challenging the typical, established societal views. The artwork by a culturally diverse group of local Long Beach artists signifies themes of identity, displacement, family values, and what it means to be a member of an underrepresented community. In addition, Long Beach Museum of Art will present an installation by artist Daniela Soberman that will comprise a large-scale structure of interlocking pieces, symbolizing the diverse people and cultures of Long Beach and how they can come together to support one another. Continuing on that theme, artist, healer, and poet Shelley Bruce will hold a community-based workshop as part of The Arts Council for Long Beach’s Ongoing Conversations series, that will invite community members to share their joys and concerns with the goal of providing the diverse perspectives and critical concerns of folks living in this community.

According to Long Beach Creative Coalition member and co-producer, Sinead Finnerty-Pyne, who represents Studio One Eleven, “The intention of this festival is to celebrate Long Beach by meeting people where they live. It’s been about relationship building, collaboration, and most importantly, making sure that the community has been heard. It’s essential that the festival be created for and by the community itself.”

The Coalition invited some of Long Beach's leading grassroots and institutional organizations to join them in the planning process. Advisory Members include; Arts Council for Long Beach, Centro CHA, Museum of Latin American Art (MoLAA), Uptown Business Improvement District, The African American Cultural Center of Long Beach, United Cambodian Community, Rancho Los Cerritos, Council of Business Associations, Long Beach Center for Economic Inclusion, Long Beach Unified School District, Carolyn Campagna Kleefeld Contemporary Art Gallery at CSULB, Senay Kenfe (Eddies Liquor), The LGBTQ Center Long Beach, Pacific Island Ethnic Art Museum (PIEAM), Long Beach Museum of Art (LBMA), and Long Beach City College.

These organizations, in addition to many other local stakeholders and local artisans, will be present at the festival. According to Tasha Hunter, Executive Director of the Uptown Business Improvement District and Advisory Member, “This Festival is a great way to kick off the season of summer celebrations in Houghton Park. After all our world has endured over the past couple of years, this is an amazing opportunity to highlight the beauty and talents of our city’s diversity and creativity with the world-renowned Getty. This will be historic!”

 

The Getty 25 Celebrates Long Beach will be located at Houghton Park - 6301 Myrtle Ave Long Beach, CA. 90805. This event is free and open to the public. No reservations are required. For more information about this event, please visit www.gettylongbeachfestival.com

  

About Long Beach Creative Coalition
The Long Beach Creative Coalition is a partnership of members of the Long Beach creative community forged by Studio One Eleven, Intertrend, and Creative Class Collective. As cultural stakeholders in the Long Beach creative community, they believe that arts and culture must be accessible for all to create better community outcomes. Through active civic engagement, they seek to improve the social, environmental, and economic life of our city and provide spaces that encourage creativity through collaboration.

About The Getty
Getty is a leading global arts organization committed to the exhibition, conservation, and understanding of the world’s artistic and cultural heritage. The Getty Center opened in 1997 to house the free Getty Museum and all of the Trust programs. The Getty Foundation, Getty Conservation Institute, Getty Museum and Getty Research Institute are all dedicated to the greater understanding of the relationships between the world’s many cultures. Getty’s support of local communities includes the Getty Marrow Undergraduate Internship program, which funds over 100 paid summer internships at LA museums and arts nonprofits; the LA Arts Recovery Fund, a coalition initiated by Getty to assist the entire arts sector in post-pandemic recovery; the Los Angeles African American Places archive project with the City of Los Angeles’ Office of Historic Resources; educational outreach that brings more than 150,000 schoolchildren from Title IX schools to Getty Museums; and Pacific Standard Time grants for thematically linked exhibitions and public programs at venues throughout Southern California.

About Community Arts Resources (CARS)
Community Arts Resources (CARS) Founded in 1989, Community Arts Resources (CARS) is a trail-blazing company that creates participatory events as well as long-term placemaking in diverse communities. CARS has played key roles in planning, executing, and launching landmark LA institutions including CicLAvia, Grand Performances, Grand Park, Chinatown Summer Nights, the Santa Monica Festival, GLOW, Yiddishkayt, and Go Little Tokyo. Dubbed by the New York Times as “Los Angeles’ preeminent festival producer,” CARS’ work is built upon the principles of collaboration, exploration and celebration. CARS has worked with Getty since 1991 including the production of the opening community celebrations for the Getty Center in 1997 as well as 100 family festivals since then.

Community Arts Resources’ co-founders, Aaron Paley and Katie Bergin, have worked together in the culture and arts scene of Los Angeles since 1982. They played key roles in the seminal Festival of Masks at the Craft and Folk Art Museum, a festival that pioneered multicultural programming, reclaiming public spaces and cultivating awareness of local stories. Out of this history, CARS solidified its ethos of championing cultural connections, creative resources, respect for artists, and utilizing the arts and civic engagement to bring communities together.